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– Nelson Mandela

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Dropbox 5

Dropbox 5

Q Using the company/organization that you have chosen for your marketing plan (final project), answer the following questions: 1. Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix 2. of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be 3. best suited to the company/organization (choose at least 2). 4. Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.). 5. What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives” in Chapter 15)? 6. How could a cloud based CRM tool help this company/organization?

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The company which I have chosen for the final marketing plan is Amazon.com, Inc. It is an American multinational company which is originally based in Seattle, Washington. This company focuses on e-commerce, cloud computing, digital streaming and artificial intelligence. They have four major customer principles which are customer obsession rather than competitor focus, passion for the invention of new products, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Amazon Prime, Amazon Kindle, Amazon Echo, Alexa are some of the products and services pioneered by Amazon ("Who We Are", 2021).